A Quick Summary
“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future,” says Pantone.
Ultra Violet is officially the Pantone Color of the Year for 2018. Possibly a political statement, Ultra Violet is the embodiment of the harmonious unity of red and blue, the same colors that brand American government into two opposing belief systems. Purple as a whole combines the excited energy of red and the calm serenity of blue, which creates a very emotionally charged color. The institute explains that we are living in complicated times and suggests the color conveys a search for meaning. It describes Ultra Violet as inventive, enigmatic, imaginative, contemplative, and complex. Visionaries such as Prince, David Bowie, and Jimi Hendrix are referenced.
Considering the wild popularity of shows like Stranger Things and the rise of Maximalism in interiors, we are definitely seeing the heavy influence of the 1980's coming into play, which absolutely includes the color purple. Ultra violet is a creative, flamboyant color often portrayed in elaborate costumes, fancy glitter, and cosmic fantasy.
Many mystics and New Age beliefs equate violet with the highest intuition and find deep spiritual meaning in the unification of life sustaining red and celestial blue. Highly creative personalities often love purple for it's nonconformity, rebelliousness, and it's mystic quality.
It is also seen rising as a vibrant shade in food trends where rich hyper-color is Instagram-friendly.
A Little History
Throughout time, purple has been a color of passion and magic. Leonardo DaVinci believed that the rays of violet light magnified the experience of meditation, while chromotherapists claim purple light contains healing abilities.
In Egypt, amethyst was revered as a healing amulet, believed to protect from the grasp of evil. Delve into textile history and you'll find the deep hues of violet dyes were so expensive it became a decadent, prestigious color belonging only to wealthy nobles and royal families.
The royal symbolism of purple dates all the way back to the Old Testament where Moses installed a purple curtain to divide the common parts of the temple with the "Holy of Holies." Fast forward to the New Testament and you'll find Jesus wearing a purple robe when the crown of thorns was placed on his head by Pontius Pilate's soldiers. Later, the color became associated with Catholic bishops and cardinals.
Purple + Personality
So how do you feel about the color Ultra Violet, or purple in general? I am not a fan, haha. But I seem to do this every year where I'm a little resistant to Pantone's color choice and then as the year unfolds it starts to really grow on me. Here are a few funny revelations about how your personality handles this emotionally-charged color.
If you like purple:
With the mystical intrigue of the color purple many creative types are drawn to it. Unconventional personalities tend to love the enigmatic qualities of the color. Purple people can be generous, charming, and witty, but also vain and super sensitive. Because of the polar traits of red and blue, there can be inner emotional conflict and moodiness. "It has been said that purple people are easy to live with but hard to know. You can be secretive, so that even when you seem to confide freely, your closest friends might never know your innermost feelings," Leatrice Eiseman.
If you despise purple:
When human beings have strong anti-purple feelings, they are often craving sincerity, directness, and honesty in their lives. They are not fond of small talk or pretense, but much prefer frank conversation. They generally exercise good judgement and expect raw integrity from their friends and co-workers. Because of it's association with royalty and wealth, anti-purple folks see the color as a pretentious turn off reserved only for snobs and the greedy.
If you're interested in learning more about color I highly recommend this book!
Leatrice Eiseman. (1998). Colors for Your Every Mood
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