Grow Your Email List
Only 30 pages in, Dorie doesn't wait to tell you *how important* it is to grow your email list.
Some folks prefer focusing on social media, but the main problem with that is algorithms are constantly changing. What if your main way to contact your customers was via [insert the next MySpace]. Agh! That would be terrible. Your email list, on the other hand, is yours. You own it and you can contact your customers/audience whenever you need to.
She shares some of her strategies for growing her list:
- Offer an awesome freebie:
- Work Book
- Tip Sheet
- Free Graphics
- Free Printable
- Hone these 4 strategies:
- Great Headlines
- Blogger James Clear began blogging in 2012 with a strict schedule of posting 2 articles a week. Within 2 years, he gained 100,000 subscribers. By mid 2017, over 400,000 people had subscribed! That's crazy numbers.
- Be consistent.
- For example, publish a blog post "every Monday at 8 am."
- Post your content.
- If your writing articles, post it on LinkedIn and Medium.
- Focus on 1 CTA (or Call To Action)
- Buy courses, join a Mastermind, or hire a business coach.
- Do podcast interviews.
- Dorie did more than 160 podcast interviews and made sure to driving listeners to her page where they could enter their email address and download her freebie!
- This helped her DOUBLE her list from 9,500 subscribers in Feb 2015 to more than 25,000 the following year!!