STEP FOUR | CHOOSING FONTS
One of the very first lessons taught in any Graphic Design class is how to choose fonts. What is the difference between serif and sans serif? What rules should you apply? When is it okay to use cursive or script fonts?
The #1 rule is that the body of your copy is 100% legible. This is not the time to get fancy. Most websites are already pre-formatted this way, but you'll want to make sure to use a very basic sans serif print font (like I'm using in this blog post). Your copy should be smooth, quick, and easy-to-read.
Next, I recommend choosing at least 1 print font for your header, navigation, titles, etc. This font should stand out on the page. You'll see my print font is HALIS GR BOLD. I use this font all the time. It's clean, bold, and modern.
I also recommend choosing at least 1 script font. I chose 2 script fonts: Blacktear Script and Madgue. It's also nice to have a bold cursive script font as a title or as your signature. You can see I'm using Blacktear Script for my signature name.
I added in Madgue, because it was feeling super fresh and seemed to fit better with my new 2018 product release of 80s Memphis Printables. I can get away with it for now, but in general you should stick to the same 2-3 fonts for EVERYTHING.
A great place to research fonts is DaFont.com. You can download any font for free although some may have licensing restrictions for personal use only. Another great place to look is Creative Market. Lots of incredible hand letterers are constantly listing fresh new fonts for sale.