Do you wonder how much time you should be spending marketing yourself as an artist?
Allow me to teach you strategies on how to market yourself as an independent artist on instagram, pinterest, google, and facebook without spending a lot of time.
I'll show you how to GROW your design business on autopilot and condense your marketing hours so that you can get back to doing what you really love
WATCH MY YOUTUBE VIDEO
ART MARKETING IDEAS + MARKETING ART ONLINE
WHERE DO I EVEN START ON ART MARKETING?
If you’re anything like me, you’ve probably spent loads of time wondering HOW SHE DOES IT?!! She has perfected her art and/or design work into a drool-worthy style recognized worldwide, she has over 200k+ Instagram followers, and still finds time to teach amazing classes on Skillshare!
Where do I even start?!
I’ve tried e-v-e-r-y-t-h-i-n-g!!! I post on Instagram regularly, but I’m not gaining many followers. So I tried Facebook, but barely got any likes. I spent loads of time on my website, but I’m not getting much traffic. Most of all, I just want my art and designs to be seen!
If you resonate with any of these feelings, this blog post is for you!
Watch my YouTube video above or keep scrolling to read the full blog post.
1 | WHICH PLATFORMS SHOULD I BE ON?
Deciding which platforms you should be on is personal to you, but I will definitely point you in the right direction. For starters, you should choose 1-3 platforms to really focus on. If you try to spread yourself too thin you won’t be effective on ANY platform.
Start with 1-3 social media platforms that you already gravitate towards. What platforms are you already the most active on?
I do recommend including at least 1 search-based platform, because you truly get the most bang for your buck via SEO. In other words, platforms which favor search functionality for users are ideal, because when you create a piece of content it continues to show up in search months and months, sometimes even years, after you initially posted it.
Platforms that rely on a newsfeed require you to create MUCH MORE daily content, because your post only shows up for 30 mins to 1 hour while folks happen to be scrolling through the feed.
But if you create an epic pin on Pinterest, pinners will continue to repin your image content for a very LONG period of time. This can also drive lots of traffic to your website or blog.
2 | HOW MUCH TIME SHOULD I SPEND ON MARKETING MY ART?
bATCH YOUR CONTENT
I recommend spending 1 day per week marketing your art and design work. I block off an entire day in my Google calendar and devote that day to marketing my designs.
Of course, you could spend 2 days in a row and create up to 2 weeks content!
Either way, create a schedule that works well for your business and stick to it. It’s very difficult for my brain to switch from marketing mode to design mode. However, if my brain is already in marketing mode - I can really crank it out! Same goes for designing.
Once you’re in the zone, you should stay in the zone and crank out as much content as possible.
SCHEDULE THAT SHIT
From there, go ahead and schedule all of your posts for the week (or the month!). If you are writing blog posts, publishing on Facebook, or scheduling videos on YouTube - those platforms all allow you to schedule your posts natively.
This is awesome, because it means you can create as many posts as your little heart desires on your art marketing day and schedule it up to 3 months in advance.
If you’re posting to Instagram, you’ll need to use an outside app such as Later or Planoly. I personally love Later, but both are great options! Later allows you to schedule 30 Instagram posts per month up to 2 weeks in advance for free.
With Pinterest, you must also use an outside app, but you can get started for free. I recommend Tailwind, who is a partner of Pinterest.
3 | USE TEMPLATES FOR YOUR ART MARKETING PLAN
One of the best hacks to condensing your time spent on art marketing is to create templates! I use Photoshop, but you can create templates in Canva, Illustrator, Powerpoint, or a variety of other programs.
Set up a vertical template at 1080px by 1920px which are the precise dimensions for Instagram Stories. Set up the template with your branding colors, fonts, your logo, and your website at the bottom so no matter who shares your post on social - viewers always know how to find the original maker.
The vertical template can then be repurposed for Pinterest and Blog posts.
Next, set up a horizontal template or a square template with your branding. Horizontal templates are great for Facebook posts and YouTube videos while square templates are great for the Instagram newsfeed.
Once your template is set up, it’s so easy to simply switch out the image and rewrite the text for your next post!
4 | REPURPOSE YOUR CONTENT FOR MARKETING YOUR ART ONLINE
Now that you have your art marketing templates set up, you can repurpose your content across multiple social media platforms. Let’s say you created an amazing blog post… you need to make sure people read it!
Use your templates to schedule the following posts:
Embed the vertical image on your blog post
Schedule vertical pins on Pinterest (directly from your blog post)
Share the same image on IG Stories
Share the square version on your IG feed
Share the horizontal version on Facebook and Twitter
From there, simply switch out the image and re-word the text. Using your templates, you can create another batch of posts all linking back to the same content, your original blog post. Woo hoo!
You can create up to 3-4 different images and post across multiple platforms each time. But you really only created 1 piece of content it’s all linking back to.
5 | REGRAM + SHARE OTHER ARTISTS’ POSTS
I don’t recommend regramming or sharing other artists posts all-the-time. But! It is a great option when you are in a bind and have nothing to post one day.
Create a list of 5-6 artists that you admire and that share a similar style to yours. After all, you want everything you share to be cohesive for your audience. ;)
Regram and share posts, pins, stories, and YouTube videos from these artists who are in your niche but also inspire you! Brag on their work and give them full credit so that it’s very clear whose work your audience is seeing. Artists have always greatly appreciated the exposure when I’ve done this for them.
It is a great way to connect with other artists and grow your following. Most artists DM me on Instagram and say thank you!
Just make sure you are only sharing other artists work once every 6-9 posts. The majority of the content on your feed should be yours. ;)
To get the 2nd half of my presentation, take my skillshare class below! When you sign up through my link, you’ll get your first 2 months free. Woo hoo!!!
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If you have any other marketing tips for artists, please leave a comment on this blog post or join the Design Tribe FB community to share your own experience.
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00:05 I'm Lauren of Lauren Lesley Studio and the Design Tribe. I want to teach you
00:11 how to market yourself as an artist or a designer. Um, so before we get started, make sure to like this video, leave me a happy comment or question and um, be sure to subscribe to my channel. All right, so I'm Lauren and for those of you who don't know me, I've been a textile designer for the past 10 years and I'm super excited because my designs, my rug designs are going to be at target this season, my outdoor rugs. So be able to be sure to check those out on. There's a slide for that. Okay, so let's dive into the content. You're probably thinking, holy hell, what platform am I supposed to be on? There are so many. Literally there's Instagram, there's Pinterest, there's Facebook groups, youtube, there's Twitter or a Facebook live, Instagram live, there's IGTV now, Tumblr, all kinds of different platforms.
01:12 It's just completely overwhelming. You're probably thinking, seriously, WTF, this is so stupid and there's no possible way I can keep up with all of these. Um, so my recommendation is to choose one to three different platforms to focus on. You should focus on platforms that you naturally gravitate to. But I also recommend focusing on platforms that have a search function. Um, and here's why SEO is your friend. When you create a piece of content for an search based platform, then that piece of content can be found over and over and over again. Whereas if your platforms such as Instagram or Facebook, they're more focused on the newsfeed. So literally your content is going through the newsfeed and it shows up for like, you know, maybe 30 minutes to an hour based on how much people are scrolling through the newsfeed. Um, and then it's pretty much gone.
02:13 No, no, no one's searching for it on Facebook or Instagram. So number two is how much time should I actually spend on marketing versus designing or making art as an artist? It's like you have to put so much time into marketing and you're probably like thinking, holy crap, I should really be focusing on creating more designs or more artwork. And I'm spending all this time on marketing when really I can be creating a more things to sell or to show buyers. I feel your pain. My recommendation is to spend one day per week on marketing and I'm going to show you how to basically be more efficient with your time and your process so that you can really condense amount of time you're spending on marketing and get the most bang for your buck essentially. Um, so first you should always a batch your content.
03:09 Now what do I mean by that? I mean you should create a schedule. I'm like I just said where you are spending one entire day devoted to marketing because for me, and I'm sure you're the same way when I'm in marketing mode and I'm thinking of, you know, creating posts or you know, things to, you know, write a blog post about or a video or Instagram posts or Facebook, any of that stuff, my brain is in one gear, it's in marketing gear. So it's a lot easier for me to sit there and write, you know, 10 pieces of content depending on, you know, how long they are and whatnot than it is for me to be like, okay, I'm designing pause and then switch and try to like make an Instagram post and I go back to designing. When you're all over the place like that, you're not going to be able to focus.
03:58 Your design work isn't going to be as good as it could be in your marketing, isn't going to be as good as it could be. So just create one day, devote one day to create, creating your marketing content and then the rest of the week you can be designing or creating your art and doing what you really love. Um, so I recommend writing out your posts ahead of time with well researched keywords and hashtags. That is a fair point. Don't forget, um, research your keywords and your hashtags because you don't want to be spending all this time on marketing if no one is actually searching for what you're talking about. Okay? Then you need to schedule that shit seriously. Whether it's an Instagram post, a youtube video or a Facebook group post, schedule a week's worth of content ahead of time. So when you plan that stuff out, you can, you know, decide what you're going to post each day and then go ahead and schedule it so that you don't have to think about it again for another week.
05:03 You can even do this up to a month's worth of content ahead of time. I'm on Facebook, I think you can even do up to three months, which has really awesome. Um, of course that's going to take a little bit more time, but then you don't have to think about it for three months and you can really focus on your artwork. Youtube and Facebook allow you to natively schedule and youtube is kind of the same way. Um, a lot of youtubers say that you should be putting out a video once a week. For me as a designer and an artist, I think that that is way too much. I can never do a video a week, um, because youtube is not my main focus. I Love Youtube and I love putting out videos high, but that's not my main focus. My main focus is to create amazing designs.
05:47 So that's what I'm spending the majority of my time on. So I still want to be regular with my youtube videos. So I try to create maybe three, four videos, um, within a short period of time, whether it's maybe two days, you know, maybe that's too hard to do all in one day. But then I, I scheduled my youtube videos once a month so that they're releasing and a consistent way. Okay. Um, and then for Instagram you can't schedule your posts, you know, natively. So you can use an app like later or plan a Lee. Those are two really popular ones I personally use later and I love it. And you can post or you can schedule up to two weeks post for free, which was amazing. So I definitely use later. And you know, if you're doing it, if you're scheduling up to two weeks at a time, then you really only need to sit down and reserve one day per two weeks to batch your content.
06:46 So just think about that. Okay. So number three is use templates. This is one of the greatest hacks, um, of all time because you can create templates that you can use over and over again. So for example, for this video marketing yourself as an artist, I created basically two different formats. The first one is a vertical format because if I, I create the format for Instagram stories because it is a vertical format and that is very specific to your phone. So I can, I can make this format, I upload it to stories and it fits perfectly in my Instagram stories, but I repurpose that and use it also for Pinterest and my blog posts so I don't have to go back and create another, um, another, you know, image for Pinterest or for my blog post. I just use the same thing. And it works great because on Pinterest it is a very vertical platforms.
07:47 So when you have vertical layouts, you're getting more real estate on Pinterest. Okay. And then I also have a horizontal template, which I basically just copy and paste the same images. And all you have to do is for the next one, you have to just change the text and put a new image on there. And I have, I worked with a photographer to get, um, a lot of different professional photographs. You can use your artwork, you can use whatever you want, but it's easy for me to kind of go to that bank of images and just pull a new image and put it on there. Okay. And so my horizontal template I use for Youtube, I format it for Youtube, um, because that is a very specific dimension. But I also use that same horizontal image for Facebook and I use it in my Facebook group.
08:40 So if you're on Facebook, I definitely recommend starting a Facebook group because whoever's following you is going to be a really devoted fan if they're part of your Facebook group and Facebook pushes notifications for your Facebook group posts more so than your business page or even your personal page. So I would definitely do that. So number four is what I was just talking about is repurposing your content. So you want to use the same piece of content across multiple platforms so that helps you get seen it. Um, you're basically getting the most bang for your buck. Again, when you create either a video or a blog post or whatever it is that you're creating, you want to use your posts as a way to link back to that piece of content. So you want to use your template variations to direct fans back to that original content so that you really are getting the most bang for your buck. You don't want to spend all this time creating a really great blog posts and then you go to Instagram and you post something totally different. And then you go to Pinterest and you're posting something totally different or repinning other people's pins. No like you need to be putting all that effort into going. Don't you know, directing people back to your piece of content and your website.
09:58 Um, so
10:02 the next one is, or, okay, so with the vertical image, I'll definitely post that on Instagram stories, Pinterest and my blog and I'll link it back to like I was just talking about my youtube video or my blog posts.
10:14 So number five is you can also re gram or share other people's posts. Now I just said you don't want to put a ton of effort into that, but if you are in a bind and you find yourself with nothing to post, it is totally okay to regram or share others posts. So if you're on Pinterest, yes, you can repin things of course, but just make sure you're also pinning some of your own original content. I'm just saying you want to be active pretty much every day. So that's where you want to schedule this stuff. That way you are showing up on these platforms daily, but you're not really spending all of your time on these platforms. You've only spent one day per week or per every two weeks, whatever works for you. Um, but just make sure to give the original maker credit. Obviously it's not such a big deal on Pinterest, but on Instagram you definitely want to tag that person in your regram.
11:09 And also talking about Instagram for a minute, share other artists' works on Instagram in the feed or in your stories is a great way to connect with other artists and gain followers. Um, most likely that designer or artist is going to be super appreciative that you just shared their work to your entire audience. Even if you only have 300 followers, 600 followers, a thousand followers, that's still great exposure for them in their work. So as long as you're giving them credit, I'm sure they're going to be very appreciative. They've always been appreciative whenever I've done this and usually sent me a DM. So it's like a great way to connect with other artists, um, in your niche and who knows, they might even the favor for you if they like something on your feed.
11:59 Guys, thank you so much for watching. I hope you got a lot out of this video. To get my next five tips, uh, click on the description below and head over to my skill share class to continue watching. Thanks so much. All right guys, that is it. Definitely share, um, any ideas and the comments or if you have a question, hit me up in the comments and I'll be sure to get back to you to get notified when I come out with a new youtube video. Click the little bell and definitely subscribe to my channel if you haven't already. And like this video, thumbs up. Um, also I have a Freebie for you guys, so look down below in the description and you will see the Freebie for you guys. Um, you don't want to miss that. I also do have a Facebook group called the design tribe.
12:48 So if you are a designer, I would love to have you join. It is a private group, so you'll have to answer a few questions, um, just to make sure it's a good fit. But definitely go to Facebook and type in design tribe, Lauren, Lesley and Lesley is with an e-y and join our Facebook group. We're discussing all kinds of business growth strategies. Um, I'm sharing my videos there as well, and it's just a great place to foster community with other designers. Thank you so much for watching my video. I hope you liked it. I hope you subscribed and I will see you in the next video.