Why Is Blogging Important?
1.) Increasing Website Traffic
Let me guess. You are a designer (or a creative with an entrepreneurial spirit) who got super pumped about kicking your side hustle idea into gear. You spent weeks developing your idea, designing your website, describing your services and publishing your creative products. You mayyyybe even posted about it on social media once or twice. And....? Crickets.
Ugh, that's the worst! And *hand raised* that's definitely been me. So what's the deal? Does your product totally suck? Is your website ugly? Do people not like you? I can pretty much guarantee that ZERO of those things are true. The RIGHT people just don't know about you or your awesome design services yet.
You've gotta somehow connect with your audience, your tribe, your future customers. But how?
It's all about SEO, honey.
SEO stands for Search Engine Optimization. Google Analytics is a great resource to first brainstorm all the keywords you need that are relevant to your products and services. The more you use the right keywords the more keyword density you'll have and the more you'll show up in search engines. Which brings.... DAH-dah-da-DAA... potential customers!
So what does that have to do with blogging?
Allow me to tell you :) A blog is like an endless stream of keyword possibilities. Imagine you are a Graphic Designer designing logos for rock bands and you post 5 blog posts per week. All of those blog posts contain keywords such as "Band Logo," "Logos for Rock Stars," "Branding for Lead Singers," etc. After awhile those blog posts ADD UP to a ton of keywords. Your website becomes keyword dense and starts creeping up in the rankings to the first page of Google! That kind of exposure is insane for your business.
Check out Raney Day Design's post on how much blogging increased website traffic in their study. On average, they saw 47% more site visits, 46% more unique visitors, and 54% more page views.
Lauren Hooker, of Elle & Co, also gives a really in depth explanation of how much website traffic increased based on the number of times a business published a blog post. Check out her stats below!